Online platforms are taking the lead in advertising and in some cases business operations. With this in mind, digital marketing is an imperative element for any modern business to fully understand. But what really is digital marketing? How does is pertain to today's cinema? What digital marketing platforms are really necessary for a theater?
This course will introduce the most relevant digital marketing platforms, tools and more as they pertain to marketing a modern cinema. Topics to be discussed include SMO (Social Media Optimization), SEO (Search Engine Optimization), Email Campaigns and Newsletters, Site Optimization and more.
Sarah grew up in Westchester, New York and attended Florida Atlantic University. With more than 10 years of marketing experience, she is currently the Director of Exhibitor Marketing for Webedia Movies Pro. She resides in Brewster, New York with her dog, Lilo. Her interests include literature, the great outdoors and, of course, good movies.